Madame Peacock's | Western Boho Boutique in Deadwood, SD

WESTERN STYLE FOR WOMEN WHO DON'T PLAY SMALL

Madame Peacock’s is a women’s western boutique based in Deadwood, South Dakota, blending elevated western fashion, boho style, statement jewelry, denim, leather, and one-of-a-kind pieces for women who want something different.

SHOP NEW ARRIVALS

a lifestyle rooted in freedom and rebelliousness, with the confidence to test boundaries and look good while doing it

SHOP ALL PRODUCTS

Shop Madame Peacock's curated collection of genuine turquoise and authentic sterling silver jewelry

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SHOP SCULLY LEATHER

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Visit The Schlitz Bar

Tucked quietly inside Madame Peacock’s is the Schlitz Bar, a local favorite you'll usually only hear about by word of mouth. It’s the kind of place people stumble upon once and never forget. A cold beer, familiar faces, and conversations that linger longer than planned. Whether you’re taking a break from Main Street or ending up here by accident, the bar has a way of turning ordinary stops into stories worth keeping.

Our Story

SHOP BEST SELLERS

WHILE THEY LAST

WHY THEY KEEP COMING BACK

Come for the experience. Stay for the stories.

Heck yes. I'm a local and I love to shop here. Great clothing, amazing sales, GO HERE! They even have a bar for the boys who like to complain and rush us while we shop. They can chill out and drink a beer! Haha

— Emily Ingwersen

This place is wonderful great customer service, it’s just an awesome place all around I stopped in here on Easter my dad was able to chat and have a drink with some locals while I shopped definitely 10/10 great prices too

— Maci Frederick

Add customer reviews and testimonials to showcase your store’s happy customers.

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We had the best time here. They have beautiful clothes and so friendly. You must stop ❤️❤️❤️❤️

— Ellen Westendorf

Perhaps the most well curated store I have ever been to! Prices are wonderful, quality is outstanding, wide selection of items, presented in an organized, clean way. I wish this shop was in my town! The lady working is an absolute GEM. I get really anxious shopping and she was calming, helpful without being pushy, knowledgeable and kind. Love that you can buy online from them! 10/10. Wouldn’t change a thing!

— Conni Brennan

I had a Schlitz beer here. Haven’t seen one for many years. The nice server/clerk was very nice and told me about their supplier. While this was going on my wife found nice jeans and something else. I had one more beer. It was a good experience. I would highly recommend stopping in..

— James Niarhos

I bought the coolest walking stick in this neat little shop in Deadwood this fall .. it’s all pink bling!! I get compliments on it wherever I take it. If you like bling this is the place to go .. a few ladies have told me if I ever need a walking stick I want one like that !!

— Joanne Dosch

Great boutique clothing of quality and not only am I a repeat every year customer...but so is my husband at the welcoming bar to sit at while I shop .Great ladies, Great clothing to make me look fabulous ❣️

— Kristine Sink

Several friends and myself stopped into the store on 11/1/2025. The employees were fantastic, very friendly and helpful. While the ladies shopped us guys had a beer and some fun conversation. Somehow I ended up with a Schlitz shirt. My wife and her friend got some great deals on some clothes, that they loved. Unique shop with a great selection of fun clothes, shoes, hats and so much more. Oh and you can get a drink while shopping 😃. It’s a must stop when in Deadwood SD!

— Chris Jackson

Beautiful clothing at reasonable prices based solely on quality. Cowboy boots of different styles and colors. The shop quality was high, lovely to shop.

— Sarah Hartman

My husband and I stopped in the store on our vacation while I was looking at clothing my husband saw a pair of boots for me to try on and he bought them for me. We were so busy with just looking around we didn't notice the bar inside the store. Next visit we will definitely stay longer. We only had the limited space of the motorcycle to store purchases. We may have to bring four wheels just for shopping purchases!

— Erin Miller

We just loved shopping at Madame Peacock’s Beer and Bling. A big of an unusual combination. The owner explained when they bought the building the bar was there. Today it’s a great addition to the store. They have a large selection of western wear, with bling. The bar is also a great feature. Super friendly people.

— Louis and Elaine