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Our Story

Madame Peacock's Beer & Bling is your favorite combination of women's boutique and men's beer paradise. Tucked between racks of trendy women's clothing and accessories is a full-service beer bar - and a local favorite, at that! Whether you're in need of a little retail therapy or you're just looking for a dry seat to hang your cowboy hat or motorcycle helmet, the friendly staff at Madame Peacock's has you covered.

With 15 years of retail experience offering their private label products like "Bad Girls of Sturgis" and "Bad Girls of Deadwood" at the Sturgis Motorcycle Rally, Tom and Julie Koth found themselves hoping for a more permanent home in the Black Hills of South Dakota. In May of 2012, they purchased The Mint Casino building and Madame Peacock's was born.

Staying true to the casino roots of the building and the locale, keeping the bar in service was a no-brainer, and it quickly became one of their customers favorite features. Not only do the women rave about Tom and Julie's hand-picked, unique selection of merchandise, it's also pretty well known that EVERYONE enjoys getting a little crazy at the bar (we have photos to prove it!).

So if you find yourself in Historic Deadwood, South Dakota, swing by and say hello. We've got a cold Schlitz with your name on it. Cheers!

  • Husbands are welcome!

  • Tired of being rushed by your ball-and-chain counterpart? Not here! Hubs can pull up a seat at the beer bar so you can shop without disturbance!

  • Husbands are welcome!

  • Tired of being rushed by your ball-and-chain counterpart? Not here! Hubs can pull up a seat at the beer bar so you can shop without disturbance!

  • Husbands are welcome!

  • Tired of being rushed by your ball-and-chain counterpart? Not here! Hubs can pull up a seat at the beer bar so you can shop without disturbance!

  • Husbands are welcome!

  • Tired of being rushed by your ball-and-chain counterpart? Not here! Hubs can pull up a seat at the beer bar so you can shop without disturbance!

Husbands are welcome!

Tired of being rushed by your ball-and-chain counterpart? Not here! Hubs can pull up a seat at the beer bar so you can shop without disturbance!

Husbands are welcome!

Tired of being rushed by your ball-and-chain counterpart? Not here! Hubs can pull up a seat at the beer bar so you can shop without disturbance!

Husbands are welcome!

Tired of being rushed by your ball-and-chain counterpart? Not here! Hubs can pull up a seat at the beer bar so you can shop without disturbance!

Husbands are welcome!

Tired of being rushed by your ball-and-chain counterpart? Not here! Hubs can pull up a seat at the beer bar so you can shop without disturbance!

what our customers are saying

When you are looking for something unusual, something unique, Madame Peacock’s is very likely to be your last stop. A bonus is the courteous and knowledgeable attention you receive from the staff. An entertaining shopping experience with a great variety of reasonably priced items! I highly recommend Madame Peacock’s in Deadwood!

Trish D

Best place in SD to shop!! They have such a great selection and the best manager ever!

Susan K

Had a blast in this boutique !Such a fun, sassy and blingy shop. I managed to leave with 3 hats and have gotten rave response s to each and every one of them. Cannot wait to have a girls weekend in Deadwood so my daughter's and friends can experience this gem of a store.

Linda J

I absolutely love this store. I come out to the hills at least once a year and I always stop at this boutique! It’s such a cute western store. The staff is so friendly!

Lauren L

What a great place. Shopping for me and a bar for my husband. Some of my favorite purchases on my trip were made here

Jayme M

Always bring extra $$ with us for a trip to Madame Peacock's to be able to bring some special things home from the Sturgis Bike Rally !! Love Deadwood and a visit to the Madame!!

Kira L

Ben G

"Every trip into a Women's Shop with my wife left me looking for the 'Husband Chair'. And I always said 'They should have a place in these shops where a guy can get a beer and watch TV while their ladies shop'. Well.... My search is over and I can die a happy man!!!

Madame Peacock's Accessory Lounge is a dream come true! A small bar with big screen TV tucked into the side of this little shop is Heaven! I sat and had a beer while my wife enjoyed shopping without me interrupting in any way! As a matter of fact, I told her to keep shopping because I wasn't finished with my beer yet! And the staff were a ball to sit and chat with!

If you are traveling with your wife or girlfriend, take them to Madame Peacock's! Turn them loose and you have a great time at the bar!!"